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Picky eaters are also accommodated, as a feature enables customers to swap items within the Tasty app based on their preferences – be it price, brand, quantity, organic or other dietary preferences. The app offers geo-specific capabilities to map a recipe’s ingredients to the products available at the closest Walmart location. Orders can be picked up or delivered within the same day.

From the Tasty app, users are directed to the Walmart Grocery app or Walmart’s online shopping platform, where they can view what is in their cart, purchase the ingredients and schedule their groceries for either curbside pickup at a local Walmart or at-home delivery. The Tasty app offers geo-specific capabilities to map a recipe’s ingredients to the products available at the closest Walmart location. The new partnership has developed a digital grocery experience for Tasty iOS app users, allowing quick access to ingredients for more than 4,000 recipes. “We’re excited to create a fun solution that feeds customers appetites to put time back in their busy schedules.”

“Finding that perfect recipe, creating a grocery list and finally getting to the store can keep any chef out of the kitchen,” says Janey Whiteside, Chief Customer Officer of Walmart. From there, they can place their order for pickup or have the groceries delivered to their homes from stores across the US. US multinational retail corporation Walmart and media platform BuzzFeed’s “Tasty” division have partnered to offer consumers “shoppable recipes.” The retailer invites shoppers to add the entire ingredient list from items on a menu of 4,000 Tasty cooking videos directly to their Walmart Online Grocery carts with one click.